Wine.com had a first-class problem. They’d already become the largest online wine store in the country. Now they needed a sophisticated brand that could push the company to the next level and attract customers who loved great wine and great service and weren’t simply bargain shopping.
Speaking to these high-end wine lovers, we created an emotional brand video that clearly demonstrated the company’s uncommon passion for wine. This was accompanied by a visually-distinctive :15 TV campaign. Together, this work delivered an immediate 15% boost in sales. Equally important, it established a world-class brand for Wine.com and a unique voice they continue to benefit from today.
BRAND VIDEO - “IT’S WINE”
TV CAMPAIGN
Working in concert with the branding video, this unique :15 campaign served up the various advantages of Wine.com and reminded everyone that while wine is a serious topic, it’s also just plain fun.
“Sommelier”
“Selection”
“Convenience”
“Value”
DIGITAL & SOCIAL
Our digital campaign delivered an 8:1 ROAS and 23% decrease in customer acquisition cost.
PACKAGING
With thousands of orders being delivered to homes all across America, turning Wine.com’s boxes into mini billboards was a great (and cost-effective) way to bring the brand’s new personality to consumers.
COLLATERAL
